News Articles
24th June 2009
Pink Paper to cease newspaper publication
(Source: Pinkpaper.com)
Pink Paper is being forced to suspend printing its newspaper after this issue, due to the
economic downturn.
Instead the Pink Paper will continue online at PinkPaper.com and through its weekly
newsletter, Pink Paper Xtra, delivered straight into your email inbox.
The publishers hope to start printing the newspaper again when the economy recovers
and the advertising market improves.
As a free newspaper, Pink Paper relies almost entirely on advertising income. This time
last year it was a very successful business but since then organisations have slashed their
spend on print advertising, meaning the paper has been unable to cover its costs.
We were particularly vulnerable as we were largely reliant on property and recruitment
adverts, two of the sectors worse-hit by the global financial meltdown.
Kim Watson, media director of MPG, which runs the publication, said: “The decision to
suspend fortnightly print and distribution of Pink Paper has been one of the toughest we
have had to make in a long time but in order to ensure that we can continue providing a
service to the LGBT community in future we have taken the decision now, rather than when
the situation has worsened to a point that we would need to cease Pink Paper all together.
“We are looking forward to increasing delivery of our weekly newsletter and ensuring that
our website continues to grow in its visitors and interaction. We are also glad to announce
that all existing staff will remain in post to work on Pink Paper online and our other titles.”
